In the game since 2014, flying solo since 2016. I’ve worked with big agencies, small rebels, and everything in between. Over the years, I’ve learned that every project, no matter its size, starts from the same place: a conversation. Design is dialogue. The meeting point between meaning and form, where every element has a purpose and a voice. I love brands that feel alive, not just visual identities but living things that grow, change and adapt. And just like all living things, good ideas need the right conditions. Like good tomatoes: they need sun, care and maybe a pinch of salt. Given the right time, their flavor and their purpose come through. Because in the end, design isn’t decoration. It’s clarity, personality and a reason for people to care.