
Enel X
Enel X is a global business offering smart, simple, and fast technologies and services to help the customers make more intelligent decisions about the way energy is created, stored and managed.

Designing the identity for Enel X’s new products. In 2019, it has launched Homix: a new smart home system in collaboration with Alexa. Homix is a single solution for the straightforward management of all the devices in the domestic ecosystem including heating, lighting and security systems.


A simple and effective packaging that synthesizes the values and the identity of the brand. Through minimal, flexible and coherent graphics we have chosen to represent one the most important objectives for Enel X: to transform energy into connections that simplify people's lives.


- ECDAndrea Martinucci
- CDAndrea Martinucci
- Account DirectorSimona Arosio
- CopywriterBarbara Bigi, Alice Paccagnella, Elena Chee
- Art DirectorPaolo Vendramini
- Graphic DesignerPaolo Vendramini, Andrea De Blasio, Francesco Zivoli, Gloria Gastaldi
- Art Director ShootingMarco Boldrini
- Pack PhotographerMarco Varoli


