Keep Scrolling Click & Hold Looooading Scroll Discover
P
Brand
Designer
Art Director
V
Project Name

Enel X

Enel X is a global business offering smart, simple, and fast technologies and services to help the customers make more intelligent decisions about the way energy is created, stored and managed.

Outputs
Packaging
ASSIGNMENT

Designing the identity for Enel X’s new products. In 2019, it has launched Homix: a new smart home system in collaboration with Alexa. Homix is a single solution for the straightforward management of all the devices in the domestic ecosystem including heating, lighting and security systems.

SOLUTION AND PROCESS

A simple and effective packaging that synthesizes the values and the identity of the brand. Through minimal, flexible and coherent graphics we have chosen to represent one the most important objectives for Enel X: to transform energy into connections that simplify people's lives.

Collaborators
  • ECDAndrea Martinucci
  • CDAndrea Martinucci
  • Account DirectorSimona Arosio
  • CopywriterBarbara Bigi, Alice Paccagnella, Elena Chee
  • Art DirectorPaolo Vendramini
  • Graphic DesignerPaolo Vendramini, Andrea De Blasio, Francesco Zivoli, Gloria Gastaldi
  • Art Director ShootingMarco Boldrini
  • Pack PhotographerMarco Varoli
{ "data": [ { "id": 9, "attributes": { "title": "Liende Collection", "rank": 2, "description": [ { "type": "paragraph", "children": [ { "type": "text", "text": "We repositioned and redesigned the La Viarte brand, a winery in the Colli Orientali region (Friuli - Italy), to increase awareness and give strength to its previously anonymous offering. The new identity communicates both the heritage and expertise of the long brand history and the contemporary vision to be an innovative reference point in the wine industry.\nThe Liende wine collection is composed by the most premium wines of La Viarte. It conveys the experience of a new world through elegant and innovative design, where each bottle represents a numbered gateway to a journey of colors and sensations." } ] } ], "active": true, "createdAt": "2025-07-15T18:13:20.210Z", "updatedAt": "2025-10-02T14:26:03.077Z", "locale": "en", "categories": { "data": [ { "id": 1, "attributes": { "title": "Branding", "rank": 0, "active": true, "createdAt": "2025-07-15T18:18:22.050Z", "updatedAt": "2025-09-04T10:21:47.044Z", "locale": "en" } }, { "id": 2, "attributes": { "title": "Pack", "rank": 1, "active": true, "createdAt": "2025-07-15T18:18:40.495Z", "updatedAt": "2025-10-02T14:10:57.438Z", "locale": "en" } } ] }, "link": { "id": 38, "href": null, "label": "Project link", "target": "_blank" }, "seo": { "id": 15, "title": "Liende Collection", "description": "Graphic eater, hamburger designer.\nNot necessarily in that order.", "slug": "liende-collection" }, "cover": { "id": 235, "autoplay": false, "loop": false, "mute": false, "video": null, "image": { "data": { "id": 88, "attributes": { "name": "10.jpg", "alternativeText": null, "caption": null, "width": 1920, "height": 1278, "formats": { "thumbnail": { "name": "thumbnail_10.jpg", "hash": "thumbnail_10_4d004088be", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 235, "height": 156, "size": 6.95, "sizeInBytes": 6951, "url": "/uploads/thumbnail_10_4d004088be.jpg" }, "medium": { "name": "medium_10.jpg", "hash": "medium_10_4d004088be", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 750, "height": 499, "size": 42.78, "sizeInBytes": 42783, "url": "/uploads/medium_10_4d004088be.jpg" }, "small": { "name": "small_10.jpg", "hash": "small_10_4d004088be", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 500, "height": 333, "size": 22.28, "sizeInBytes": 22283, "url": "/uploads/small_10_4d004088be.jpg" }, "large": { "name": "large_10.jpg", "hash": "large_10_4d004088be", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 1000, "height": 666, "size": 67.26, "sizeInBytes": 67263, "url": "/uploads/large_10_4d004088be.jpg" } }, "hash": "10_4d004088be", "ext": ".jpg", "mime": "image/jpeg", "size": 165.56, "url": "/uploads/10_4d004088be.jpg", "previewUrl": null, "provider": "local", "provider_metadata": null, "createdAt": "2025-08-19T10:11:01.709Z", "updatedAt": "2025-08-19T10:11:01.709Z" } } } } } }, { "id": 19, "attributes": { "title": "Olive Nostre", "rank": 11, "description": [ { "type": "paragraph", "children": [ { "type": "text", "text": "The care and passion for quality, the experience and commitment of every day, the artisanal production methods are the values with which Olive Nostre dedicates itself to the production of a rich and precious extra virgin olive oil." } ] } ], "active": true, "createdAt": "2025-07-15T18:13:20.210Z", "updatedAt": "2025-10-02T08:04:33.191Z", "locale": "en", "categories": { "data": [ { "id": 1, "attributes": { "title": "Branding", "rank": 0, "active": true, "createdAt": "2025-07-15T18:18:22.050Z", "updatedAt": "2025-09-04T10:21:47.044Z", "locale": "en" } }, { "id": 2, "attributes": { "title": "Pack", "rank": 1, "active": true, "createdAt": "2025-07-15T18:18:40.495Z", "updatedAt": "2025-10-02T14:10:57.438Z", "locale": "en" } } ] }, "link": { "id": 102, "href": null, "label": "Project link", "target": "_blank" }, "seo": { "id": 25, "title": "Olive Nostre", "description": "Graphic eater, hamburger designer.\nNot necessarily in that order.", "slug": "olive-nostre" }, "cover": { "id": 451, "autoplay": false, "loop": false, "mute": false, "video": null, "image": { "data": { "id": 242, "attributes": { "name": "6.jpg", "alternativeText": "6", "caption": "6", "width": 1920, "height": 1234, "formats": { "thumbnail": { "name": "thumbnail_6.jpg", "hash": "thumbnail_6_204f4ebd50", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 243, "height": 156, "size": 5.69, "sizeInBytes": 5693, "url": "/uploads/thumbnail_6_204f4ebd50.jpg" }, "large": { "name": "large_6.jpg", "hash": "large_6_204f4ebd50", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 1000, "height": 643, "size": 54.55, "sizeInBytes": 54546, "url": "/uploads/large_6_204f4ebd50.jpg" }, "medium": { "name": "medium_6.jpg", "hash": "medium_6_204f4ebd50", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 750, "height": 482, "size": 34.85, "sizeInBytes": 34850, "url": "/uploads/medium_6_204f4ebd50.jpg" }, "small": { "name": "small_6.jpg", "hash": "small_6_204f4ebd50", "ext": ".jpg", "mime": "image/jpeg", "path": null, "width": 500, "height": 321, "size": 18, "sizeInBytes": 17999, "url": "/uploads/small_6_204f4ebd50.jpg" } }, "hash": "6_204f4ebd50", "ext": ".jpg", "mime": "image/jpeg", "size": 135.23, "url": "/uploads/6_204f4ebd50.jpg", "previewUrl": null, "provider": "local", "provider_metadata": null, "createdAt": "2025-08-27T08:13:10.674Z", "updatedAt": "2025-08-27T08:14:24.584Z" } } } } } }, { "id": 6, "attributes": { "title": "La Viarte — Identity", "rank": 1, "description": [ { "type": "paragraph", "children": [ { "type": "text", "text": "At La Viarte, wine is a gateway to new worlds, reflecting our decades-old vineyards and commitment to innovation. We celebrate our land's bounty, learning from its lessons and embracing tradition as we redefine wine." } ] } ], "active": true, "createdAt": "2025-07-15T18:13:20.210Z", "updatedAt": "2025-10-08T14:52:38.521Z", "locale": "en", "categories": { "data": [ { "id": 12, "attributes": { "title": "Strategy", "rank": 0, "active": true, "createdAt": "2025-10-02T13:54:42.281Z", "updatedAt": "2025-10-10T07:20:19.057Z", "locale": "en" } }, { "id": 1, "attributes": { "title": "Branding", "rank": 0, "active": true, "createdAt": "2025-07-15T18:18:22.050Z", "updatedAt": "2025-09-04T10:21:47.044Z", "locale": "en" } }, { "id": 2, "attributes": { "title": "Pack", "rank": 1, "active": true, "createdAt": "2025-07-15T18:18:40.495Z", "updatedAt": "2025-10-02T14:10:57.438Z", "locale": "en" } } ] }, "link": { "id": 27, "href": null, "label": "Project link", "target": "_blank" }, "seo": { "id": 12, "title": "La viarte", "description": "Graphic eater, hamburger designer.\nNot necessarily in that order.", "slug": "la-viarte" }, "cover": { "id": 116, "autoplay": false, "loop": false, "mute": false, "video": null, "image": { "data": { "id": 305, "attributes": { "name": "THUMB_LA_VIARTE.png", "alternativeText": "THUMB_LA_VIARTE", "caption": "THUMB_LA_VIARTE", "width": 1920, "height": 1080, "formats": { "thumbnail": { "name": "thumbnail_THUMB_LA_VIARTE.png", "hash": "thumbnail_THUMB_LA_VIARTE_f4243002c3", "ext": ".png", "mime": "image/png", "path": null, "width": 245, "height": 138, "size": 28.42, "sizeInBytes": 28424, "url": "/uploads/thumbnail_THUMB_LA_VIARTE_f4243002c3.png" }, "small": { "name": "small_THUMB_LA_VIARTE.png", "hash": "small_THUMB_LA_VIARTE_f4243002c3", "ext": ".png", "mime": "image/png", "path": null, "width": 500, "height": 281, "size": 86.61, "sizeInBytes": 86605, "url": "/uploads/small_THUMB_LA_VIARTE_f4243002c3.png" }, "medium": { "name": "medium_THUMB_LA_VIARTE.png", "hash": "medium_THUMB_LA_VIARTE_f4243002c3", "ext": ".png", "mime": "image/png", "path": null, "width": 750, "height": 422, "size": 178.89, "sizeInBytes": 178887, "url": "/uploads/medium_THUMB_LA_VIARTE_f4243002c3.png" }, "large": { "name": "large_THUMB_LA_VIARTE.png", "hash": "large_THUMB_LA_VIARTE_f4243002c3", "ext": ".png", "mime": "image/png", "path": null, "width": 1000, "height": 563, "size": 304.62, "sizeInBytes": 304619, "url": "/uploads/large_THUMB_LA_VIARTE_f4243002c3.png" } }, "hash": "THUMB_LA_VIARTE_f4243002c3", "ext": ".png", "mime": "image/png", "size": 212.06, "url": "/uploads/THUMB_LA_VIARTE_f4243002c3.png", "previewUrl": null, "provider": "local", "provider_metadata": null, "createdAt": "2025-09-02T13:51:52.002Z", "updatedAt": "2025-09-02T13:52:02.897Z" } } } } } } ] }
6
THUMB_LA_VIARTE