Project Name
nu3 — Balance your health
A brand in balance. Where science, nature and human well-being converge.
nu3, a subsidiary of Redcare®, leads in nutritional supplements, uniting sports, food, and health. To refine its identity while preserving its essence, we crafted a strategic visual language—introducing a defined TOV, a new colour system, refining typography and creating a unifying conceptual form.
Outputs
Strategy
Branding
Packaging
Video Edit & Animation
Photography
PLAY
Context
Heritage and harmony. Where timeless typography meets the fluidity of form.
At the heart of the new identity is Editorial Old, a typeface inspired by classic pharmaceutical and herbalist design, balancing tradition with modernity to convey trust and craftsmanship. The streamlined colour palette defines Sport, Food, and Health, with a bold yellow as the corporate hue for energy and optimism. The Flavour System, now distilled into 15 shades with light and dark variations, ensures consistency and adaptability across product lines.
Context
Organic precision. Where fluid forms and human presence define a new visual sensitivity.
The Tricle, a modern take on the Triangle of Health, anchors nu3’s identity, symbolizing balance and adaptability through soft, fluid forms. The photographic direction embraces a human-centric, organic aesthetic, highlighting individuality and the connection between people and nature. A desaturated palette, subtle grain, and editorial sensibility enhance nu3’s premium, contemporary feel.
Context
A shift in identity. Beyond rebranding, a bold recalibration for a future-facing brand.
This strategic reimagination of nu3 goes beyond a simple rebrand; it represents a recalibration of identity. By seamlessly integrating form, colour, and imagery, we have crafted a bold, contemporary visual language combined with a redefined, dynamic TOV to make nu3 unmistakable and inimitable.
nu3 now stands as a pioneering force in the industry, with a cohesive and visionary
brand presence across both digital and physical spaces.
Collaborators
- Creative DirectionPaolo Vendramini
- Art Direction & Graphic DesignAndrea Flemma
- Brand Strategy and Creative CopywritingTania Loschi
- IllustrationsValeria Cunto
- AnimationStudio Ianus
- Sound DesignRonroco Audio
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