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Brand
Designer
Art Director
V
1
Project Name

Luppolina

Luppolina is a gathering place where people of all ages, genders, and backgrounds come together to share moments of joy. With live music, laughter and great beer, Luppolina turns every event into a celebration. Rooted in its territory, Luppolina redefines the concept of the afterwork, blending tradition with a contemporary twist.

Outputs
Branding
Illustration
Adv
3A
3C
ASSIGNMENT

Create a complete visual identity, including the logo, illustrations, color palette, posters, merchandising, glassware, and more. The challenge was to capture the essence of Luppolina: a cozy wooden cottage in nature, where connection and celebration thrive.

5
4A
4B
SOLUTION & PROCESS

Inspired by its natural surroundings, the brand identity blends typography reminiscent of flower petals with vibrant, earthy tones. Floral illustrations and candid photography captured with disposable cameras celebrate the beauty of nature and life’s spontaneous moments. The digital presence amplifies stories of music, laughter, and togetherness. Every detail breathes life into Luppolina’s essence, transforming a wooden cottage into a lively hub of connection, relaxation and joy.

6
8A
8B
7
9A
9B
10
Collaborators
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